The Knitted Ad Break - ITV Creative

A completely knitted commercial break takeover. Commissioned by ITV Creative for Text Santa night. The brief was to remake six commercials shot for shot and an ITV trail working exclusively in the medium of wool.

It turned out pretty well and won ITV Creative their first Creative Pencils!

ECD Tony Pipes
Head of Production Katie Carew
Head of Account Management Victoria Findlay
Producer Janet Smith
Director Tobias Fouracre
DOP Malcolm Hadley

Text Santa is ITV’s annual fundraising appeal. In 2015 it culminated in Christmas Jumper Day on December 18th. In order to make Christmas Jumper day even bigger than before, we developed a simple idea – to create a knitted version of a normal ad break. We worked closely with 6 advertisers to create knitted versions of their current ads. ITV Creative assembled a team of specialists in the textile arts, stop-frame animation and model making. During the very brief production process (6 weeks in total) we faithfully recreated the live action executions frame-by-frame in our warm, knitted world.

Animators Frej Bengtsson, Carmen Broomfeild Mason, Adam Watts, Michael
Art Director Andrew Farago
Puppet makers Mackinnon & Saunders

Post-production Envy
Stills Photographer Mark Seaton