Sainsbury’s - The Greatest Gift
Sainsbury’s Christmas Advert 2016. A Christmas musical created in stop frame animation featuring vocals by James Corden. It tells the story of Dave, a hard-working and devoted Dad, who realises that the greatest gift he can give people this Christmas is his time. As the first snow falls, we find our hero Dave caught up in the Christmas whirlwind – all he wants to do is to get home to spend time with his family, but all sorts of Christmas duties and calamities are getting in his way. That is until he sees a gingerbread man on his daughter’s bedside table that they’ve made to look like him. That gives him a genius brainwave…
Directed by Sam Fell
DOP Frank Passingham
Lighting Camera Malcolm Hadley
Produced by Passion Pictures
Gaffers: Robin Brigham, Paul Molloy
Camera Assistants: Jack Exton, Ollie Craig, Toby Goodyear, Toby McKay
Kuper moco: Max Halstead Milo
Mark Roberts moco: Dig @ VFX CO
Animation: Andy Biddle, Gary Curaton, Jeff Newitt, Ange Palethorphe
Behind the scenes
Directed by award winning director Sam Fell, the story is told via an original, joyful and humorous song ‘The Greatest Gift Is Me’, voiced by British actor James Corden and composed by Flight of the Conchords’ Bret McKenzie, a comedian, musician and producer who won the 2012 Oscar for best original song in The Muppets. Take a look behind the scenes of our stop frame animation story Christmas Advert and see how Dave and everyone in the town of Bisby were brought to life